An 800-Million-Dollar Hotel Project Called Capri Is Planned for Sahl Hasheesh, With About 5,000 Rooms
Pick Albatros chairman Kamel Abu Ali put the investment at more than 800 million dollars and the target at about 5,000 hotel rooms, and called it a difficult project. No opening date, building phases or room rates have been announced.
16 October 2026
A hotel project called Capri is planned for Sahl Hasheesh, on the coast south of Hurghada, with investment put at more than 800 million dollars and a target of about 5,000 hotel rooms. The trade outlet Tourism Daily News reported the plan on Friday, 16 October.
The figures come from Kamel Abu Ali, chairman of the Pick Albatros hotel group, who said the site has a strong location and a large investment ambition but described Capri as a difficult project. The report links that description to the scale of the work involved: the building and fitting out, and then the demands of operating hotels that have to compete for international guests.
Abu Ali said Pick Albatros currently holds about 12,000 hotel rooms in Egypt.
What has not been announced
No opening date, no construction phases and no room rates have been given. The report states that there are no details on the expected cost of a stay or the price bracket Capri is aiming at, and that the project's effect on room prices in Sahl Hasheesh will depend on how it is run and priced once it reaches the market.
So nothing changes yet for anyone staying at or living in Sahl Hasheesh. This is an announced investment plan, not a hotel taking bookings.
Why the location matters
The report notes Sahl Hasheesh's position on the Red Sea coast, close to Hurghada and its international airport. It says a block of 5,000 rooms would give tour operators a new base for beach holiday programmes and would also support diving, boat trips, entertainment and shopping, with direct and indirect work in hospitality, tourist transport and supplies.
It also notes that a project of that size needs planning that balances building on the coast against protecting the marine environment, which is one of the area's main attractions.