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Pickalbatros and UAE's NG9 Plan Three Hotels in Marsa Alam in a $180 Million Deal

Egyptian hotel group Pickalbatros and Emirati company NG9 are targeting three new hotels in Marsa Alam at a combined $180 million, Arabic business outlets report. No sites, room counts or timeline have been given.

3 September 2026

A view of Marsa Alam on Egypt's southern Red Sea coast, where the three hotels described in this report are planned but not yet built.
Photo: Andrew A. Shenouda from Riyadh, Saudi Arabia, CC BY 2.0

Egyptian hotel group Pickalbatros and Emirati company NG9 are planning to build three hotels in Marsa Alam at a combined investment of **$180 million**, according to Asharq Bloomberg.

The plan was reported by several Arabic outlets — Asharq Bloomberg, Ahl Masr and Bawabat Bloom — all describing it as an alliance between the Egyptian hotel operator and its Emirati partner. Each report puts the number of hotels at three and the value of the investment at 180 million dollars.

Pickalbatros is one of the larger hotel operators on Egypt's Red Sea coast. Marsa Alam sits at the southern end of that coast, several hours' drive below Hurghada, and is served by its own international airport — the factor that has made the town attractive to developers who want European charter traffic without routing guests up the coast road.

The reports do not say where in Marsa Alam the three hotels would be built, how many rooms they would hold, when construction would start or when they would open, or how the $180 million would be divided between the two partners. Nor do they indicate whether land has been allocated or permits issued.

An announcement of this size is part of a wider pattern on the coast. This site has reported a Saudi developer's plan for a multi-billion-pound tourism project near Hurghada, EGP 2.5 billion earmarked to upgrade Red Sea ports, and five new road projects planned across the governorate.

For residents, a build of this scale would mean years of construction work and, eventually, hotel jobs in a town whose economy runs almost entirely on tourism. For visitors, nothing changes in the short term: the reports describe hotels that have yet to be built.

Marsa AlamhotelsinvestmentPickalbatrostourism development

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